Digital Marketing and Its benefits

Introduction 

  We are living in an age of technological advancement.  Development in our society began after the world wars, where the Industrial Revolution began to change the face of economies.  With the evolution of information technology we first heard radio and later TV which could capture images from the air and display them on the TV box.  Then came the 'computer' which was a properly magical box.  Advances in computers and information and communication technology ushered in the advent of the 'Internet' or 'World Wide Web' technology.

  How much difference internet has made in our lives.  No other invention has had the power to transform the entire human society, business, economy, political system, education and global communities and nations on such a large scale.  The Internet is rightly called the highway that has managed to erase the boundaries between countries and societies and take human society to a different level altogether.

  Take a look at our lives today.  There is no aspect of our life that is not connected to the Internet in one way or another.  From the need to find a date or a suitable life partner to banking, insurance and other payments as well as not forgetting food and online shopping, the internet has become a mainstream enabler for everyone.  

  Today, millions of users access and use the Internet for various purposes throughout the day.  They use the internet to search, browse, write and communicate, listen, watch news, watch videos, copy, print, discuss, trade and sell etc.  .  With millions of users actively searching for different products, information and services, there is a huge opportunity for businesses to jump on the internet bandwagon and take advantage of the business opportunities that present themselves every minute.

  Technology has helped create a platform that has enabled businesses to tap into and sell to the large population and market that is now accessible on the Internet.  Take online banking, mobile banking, debit.  Credit cards, ATMs as well as online trading and other business transactions have all grown as a result of technological advancements in terms of communication, software as well as hardware technologies.  

From the days of connecting to the Internet using a desktop, model, and telephone line, to today's Wi-Fi technology, we've rapidly graduated to buying and selling at the click of a button.  Along with business processes at another level, ERP has enabled businesses to go 'online' with their business models with various software and applications in addition to EDI.

No business today, be it business-to-business or business-to-consumer, can afford to ignore the huge 'online market' on the Internet.  Digtal marketing or e-commerce was inevitable.  Physical markets have literally been replaced by 'virtual markets'.  Digital marketing or E-commerce has had a far-reaching impact on business organizations as it has redefined the 'market'.  E-commerce has made it possible for sellers to reach planet wide markets and consumers, thereby changing the way business is done. 

For every prospective management professional, an in-depth understanding of 'Digital Marketing' and 'E-Commerce' has become very important.  Marketing managers have to go back to the classrooms to learn the new rules of the game to deal with online marketing, which is completely and utterly different from traditional marketing, sales, distribution and advertising strategies.  Understanding all about the internet, e-commerce processes, technologies, learning how to market online, understanding the e-customer and learning to identify, build and nurture relationships with the e-customer become the cornerstones of one's new learning.  

What is Digital Marketing?

 Digital marketers include all marketing efforts that use the internet. They include digital channels such as search engines, email, websites, social media, which can be used to connect to existing and potential users. Unlike traditional methods, digital marketing helps you reach the maximum audience and targets the possibilities that are more likely to buy your products and services. Additionally, it is added cost-effective than acceptable marketing. In addition, it enables you to admeasurement success and accomplish changes to business as you see FI. 

The key to successful marketing has always been about the right place, with the target audience, right. Today - when users' screen time is high - the best place to meet them: on the internet. Business worldwide is benefiting from this fact. They are using effective digital marketing strategies so that it is more likely to reach their marketing efforts and as a result, the main commercial benefits will be achieved.

Basic understanding of Digital Marketing 

  Simply put, Digital marketing is the 'use of electronic platforms for business transactions'.  It is also called 'virtual marketplace'.  Every minute millions of people from all over the world log on to the internet in search of some information, products, services, news, download music, online shopping etc.  Everyone is looking for something that they would like to get or buy online instead of going through a physical transaction.  Imagine what this means for business organizations.  If they are able to identify and reach individual customers who have a specific need or desire, they have a ready customer waiting.

  One might wonder whether it is the online community or the technology that is paving the way for Digital Marketing.  The answer is that these two factors are driving Digital Marketing.  Technological advancements are providing the backbone for business transactions and the growing number of consumers shopping online is enabling growth for Digital Marketing and marketplaces.

Digital Marketing is characterized by business and business customer business model. We are very familiar with business customer models for banking.   Along with insurance, online shopping, online booking etc. have become very popular and accepted methods in our daily life.  On the B to B front as well, business organizations have re-engineered their business processes including advertising, marketing, sales order management as well as supply chain management and customer relationship management to suit the e-commerce mode.  

Dell has successfully adapted the 'online selling' model globally.  It allows users to 'customize the model' and 'order online'.  Once the transaction is successfully completed and payment is received, Dell processes the order and ensures that the DELL products reach the customer's doorstep within seven working days.  

Not only has DELL successfully used Digital Marketing as their major selling channel, but on the backend they have implemented a 'built-to-order' process where computers are assembled against specific customer orders and  It is delivered to the customer.  By integrating Digital Marketing and its manufacturing processes, DELL has been able to eliminate the holding of inventories.

Benefits of Digital Marketing

  1. Global reach

Acceptable business is bound by cartography and creating an all-embracing business attack can be difficult, big-ticket and activity intensive. However, agenda business takes abode on the Internet, which agency that the adeptness you can accomplish with it is enormous. Even a actual baby bounded business buyer has the adeptness to adeptness an all-embracing admirers through an online store. 

This would never be accessible with acceptable business or would amount a lot of money to do so. This online accessibility has provided abounding advance opportunities for businesses to explore. The aggregate of all-around adeptness and afterimage is a abundant befalling for any business.

  2. Local reach

  While global reach is an important benefit of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers.  Local SEO and locally targeted advertising can be beneficial for companies trying to drive more customers through their doors.  Think about the reach you can get to an entire neighborhood with digital marketing versus the reach it would take you to print flyers and distribute them around.

  3. Low cost

Whether you appetite to advance your business locally or internationally, agenda business offers you cost-effective solutions.  

 This allows even the smallest companies to compete with larger companies that use highly targeted strategies.  Most of these strategies will cost nothing to start (like SEO, social media, and content marketing).  However, not every anatomy of agenda business is appropriate for every business and some may amount added than others. A business can find a suitable solution based on its marketing goals.

4. Accessible to Learn

While there are abounding aspects of agenda business that you charge to learn, it is adequately accessible to get started with. It gets added circuitous from the attributes of the goals and the calibration of the campaigns. However, it is all a bulk of award the appropriate action that works for your business.

5. Effective Targeting

Even if you don’t accept a bright abstraction of your ambition audience, agenda business enables you to abstract abstracts to see which audiences will assignment best for you and optimize your attack about them. There are abounding altered options of targeting such as through keywords for chase agent access (SEO), pay-per-click (PPC), or through demographic advice on amusing media. 

This astronomic bulk of targeting elements at your auctioning makes abiding that every attack alcove the appropriate audience. It additionally helps you to assay the alteration behaviors of barter and adapt campaigns for those changes. This adeptness to accept customers’ alteration needs bound is a abiding way of success for any company. 

6. Multiple Strategies

There are altered strategies of agenda business that can be acclimated by altered types of businesses. A B2B business that is absorbed in accepting all-embracing leads may accept a absolutely altered action than a B2C bounded business affairs clothes. While some companies can account added calmly with agreeable business and SEO, others can account from conversion-based ad campaigns.

 The key is to consistently assay the after-effects and advance bigger approach and methods with time. A well-executed agenda business action is one that changes and adapts bound as the needs of the business transform.Here are some of the best accepted types of agenda business you can accept from:

• SEO-based agreeable conception 
• Search agent business 
• Social paid ads
• Video business 
• Forum engagement
• Social media business 
• Email business 
• Local chase 
• Remarketing 
• Influencer business 

7. Multiple content types

  Another major benefit of digital marketing is the variety of content types available to showcase your brand online.  For many platforms, there are many types of content you can choose from to keep your brand fresh and create effective online campaigns.  Unlike traditional marketing, you can more easily repurpose a piece of content to fit as many platforms as you want.

  Here are some common types of content you can choose from:

•   Blogs
•   Podcasts
•   Email senders
•   eBooks
•   Visual content
•   Infographics
•   White papers
•   Quizzes
•   Social media posts
•   Webinars

  8. Increased engagement

  The most important benefit of digital marketing is increased engagement.Digital business is advised to be awful agreeable by default.  Users can share a blog post, save a photo, video, or engage with your website by clicking on a paid ad.This enables you to create even more engaging posts to increase brand awareness or increase sales.The added you appoint online, the added loyal barter you can get.Businesses that effectively use attractive formats in their online strategies have an easier time converting cold traffic into loyal customers.

  9. Analytics and Optimization

  Another important benefit of digital marketing is web analytics that measure the results of digital marketing campaigns in real time.This helps to optimize approaching campaigns and bound fix any abeyant mistakes.  Analyzing your digital marketing campaigns enables you to identify every source of traffic and gain complete control over your sales funnels.

The bottom line 

From the allegation to acquisition a date or a adequate activity accomplice to banking, allowance and added payments as able-bodied as not apathy aliment and online shopping, the internet has become a boilerplate enabler for everyone.

E-commerce or Digital Marketing has fabricated it attainable for sellers to ability planet advanced markets and consumers, thereby about-face the way business is done.For every -to-be administration professional, an all-embracing compassionate of 'Online Marketing' and 'E-Commerce' has become absolute important.Marketing managers acquire to go aback to the classrooms to apprentice the new rules of the bold to accord with online marketing, which is absolutely and absolutely adapted from adequate marketing, sales, administration and announcement strategies.

Understanding all about the internet, e-commerce processes, technologies, acquirements how to bazaar online, compassionate the e-customer and acquirements to identify, body and breeding relationships with the e-customer become the cornerstones of one's new learning.Digital marketers accommodate all business efforts that use the internet.They accommodate calendar channels such as hunt engines, email, websites, acceptable media, which can be acclimated to affix to absolute and abeyant users.

Unlike adequate methods, calendar business helps you ability the best admirers and targets the possibilities that are added adequate to buy your articles and services.Additionally, it is added cost-effective than adequate marketing.They are application able calendar business strategies so that it is added adequate to ability their business efforts and as a result, the capital bartering allowances will be achieved.

Simply put, e-commerce is the 'use of cyberbanking platforms for business transactions'.Every minute millions of bodies from all over the apple log on to the internet in hunt of some information, products, services, news, download music, online arcade etc.One ability admiration whether it is the online association or the technology that is paving the way for e-commerce.

Even if you don’t acquire a ablaze absorption of your appetite audience, calendar business enables you to abstruse abstracts to see which audiences will appointment best for you and optimize your advance about them.

There are abounding adapted options of targeting such as through keywords for hunt abettor admission (SEO), pay-per-click (PPC), or through demographic admonition on acceptable media.

Adeptness to acquire customers’ about-face needs apprenticed is a constant way of success for any company.While some companies can annual added calmly with acceptable business and SEO, others can annual from conversion-based ad campaigns.Another above annual of calendar business is the array of acceptable types accessible to advertise your cast online.For abounding platforms, there are abounding types of acceptable you can accept from to accumulate your cast beginning and actualize able online campaigns.

The best important annual of calendar business is added engagement.Digital business is brash to be abominable acceptable by default .Businesses that finer use adorable formats in their online strategies acquire an easier time converting algid cartage into loyal customers.Analyzing your calendar business campaigns enables you to analyze every antecedent of cartage and accretion complete ascendancy over your sales funnels.